About the role
\n \nOur lifestyle and wellness clients cover a lot of ground: home, food, fitness, sleep, travel, and the
\nproducts people buy when they're trying to feel better. We're hiring an Account Executive to get
\nthose brands into the stories, roundups, and segments people actually act on.
\n \nYou'll pitch lifestyle, health, and consumer desks, place clients in gift guides and seasonal
\ncoverage, line up expert commentary, and support broadcast and event press. The media work is
\nyours to run.
\n \nWellness carries a credibility bar that other categories don't. You'll learn to handle health claims
\nand expert spokespeople carefully, which is a skill that follows you for the rest of your career.
\n \nWhat you'll do
\nMedia relations and pitching
\n• Pitch lifestyle, health, wellness, home, and shopping desks across digital, print, and
\nbroadcast
\n• Land clients in gift guides, seasonal roundups, and product reviews, and start on them earlier
\nthan feels necessary
\n• Pitch expert commentary and trend stories, and get spokespeople into service journalism
\n• Build relationships with editors, writers, and segment producers across national and category
\nmedia
\n• Track cultural and seasonal moments and get clients into them on time
\n \nWriting and materials
\n• Draft releases, media alerts, pitches, bios, and briefing docs in each brand's voice
\n• Research and draft award and speaking submissions
\n• Write recaps and reports that show what the coverage actually did
\n \nTeam and integration
\n• Support press events, activations, and product sends, including help on site
\n• Work with our affiliate, influencer, and events teams so earned, commerce, and creator work
\nconnect
\n• Keep trackers and coverage reports current without being chased
\n \nWhat we're looking for:
\n• 2 to 4 years in PR, ideally agency-side with lifestyle, wellness, health, food, or home brands
\n• A record of getting clients into gift guides, roundups, and service coverage
\n• Comfortable with expert spokespeople and broadcast, or eager to learn both quickly
\n• Careful with health claims and able to spot a line that shouldn't go out
\n• A strong writer who can make an everyday product feel worth writing about
\n• Organized and calm across a lot of small moving pieces
\n• Curious about wellness without being credulous about it
\n• Bonus: broadcast booking, supplement or food brands, or event and activation press
\n \nAbout HCM
\nHCM is a strategic communications agency for ambitious consumer-tech companies. We're
\nearned-first, high energy, and known for turning media relationships into real business outcomes
\nacross PR, affiliate, influencer, and events.
\n \nWe offer competitive compensation, comprehensive health benefits, and a team that moves fast
\nand has a lot of fun doing it!
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